Loreal Hair Expertise EverPure Color Care & Moisture Shampoo gently cleanses, deeply nourishes, detangles and revitalises dry, damaged hair. Its rich moisturising formula reveals your hair's natural softness and shine, helping your colour shine through. In this colour-preserving formula there are no harsh sulfates, or salts that can strip and dull your hair. The EverPure Sulfate-Free Colour Care System with UV filters, protects and conditions hair for long-lasting colour purity. The gentle formula contains natural botanicals including Rosemary and Mint for the ultimate sensorial experience at home.